Nature mission

We’ve acquired over 5000 hectares of forest with our company’s profits. Of these areas, we’ve transferred a total of 1450 hectares in primeval forest and valuable subjects in terms of nature diversity into permanent protection. In addition, we have restored over 500 hectares of restored peat production lands into wetlands and 400 hectares of bogs and drainage areas. The remaining 2650 hectares of forest are used for organic forestry avoiding logging, which improves forest diversity and strengthens carbon sequestration. At the same time, we provide habitat for many endangered species.

Each year we ease birds’ chronic habitation shortage by providing 1000 new accommodations. The birdhouses are built by Mokia ry, who actively work on rehabilitation activity. The birds’ new houses are installed across Finland by local environment practitioners.

In addition, we’ve funded hundreds of thousands of euros for Finnish Natural Heritage Foundation’s sanctuary acquisitions. We also support research and development work that advances nature’s diversity and carbon binding.

Our nature mission’s background force lies in our company’s founder and chairman of the board, Timo Kujala. He was also the biggest donator in the “My nature gift for a hundred-year-old Finland” campaign, securing 600 hectares of his own forests.

In recognition of our nature mission’s restoration projects, the construction of wetlands and the protection of valuable forests, the Finnish Association for Nature Conservation has awarded Timo Kujala an environmental award.