TV Tools

MTV pioneers in the media industry’s cloud transition

Media company’s marketing combines all marketing channels and the operation must be efficient, well-functional, and high-quality. MTV’s iconic brand will land into the new Pöllölaakso in Vallila at the end of the year, and at the same time, part of the production will be taken into the cloud.

MTV finland.

MTV’s marketing team is buzzing when the brand new premises are taken into use. At the same time, the move to new premises also enables the renewal of production methods.

“In recent years, we have developed our marketing operations, both capabilities and systems, so that they maximize viewing and consumption of content. With Media Pocket, marketing materials are available for our in-house Pöllö team and also for our partners: easily, effortlessly and quickly. Centralization and improved accessibility also supports active marketing and communication of our content.” 

Virpi Kunttu
Head of Marketing Services

MTV’s marketing production platform will be completely renewed in connection with the move to new premises. Modern Finnish media technology enables MTV to pioneer in the cloud transition of the media industry. With the new platform, media and production systems can be accessed anytime and from anywhere.

MTV finland.
Picture: MTV has recently gathered its well-known content under a unified brand.

“Transferring such a massive production to the cloud – into a hybrid cloud platform – is pioneering and at the same time, it enables us to versatile work remotely while taking information security requirements into account.”

Risto Koivula

Finnish media technology company, TV Tools Oy has been developing post-production platforms for over 20 years. The cloud transition has been long awaited. Now network connections and technologies have developed to the level that it is possible.

“It’s great that a media giant like MTV was ready to take such an extensive technological leap and we got to deliver them a state-of-the-art platform that utilizes cloud technology.”

Mikko Kujala
TV Tools Oy

In the future, MTV’s marketing productions will be produced with TV Tools’ production platform implemented as a comprehensive service package, TaaS – Technology as a Service. The solution consists of Pöllölaakso’s production system and the Media Pocket cloud service, which are seamlessly integrated to form a modern hybrid cloud environment. Media Pocket is a cloud service for media production and management developed by TV Tools and its subsidiary Media Tailor.

“The cooperation with TV Tools went really well. The flexible and agile operation of TV Tools was a great help. Despite the tight implementation schedule, the production platform was ready for use on time and the marketing team moved to the new Pöllölaakso premises as planned.”

Lotta Ojanperä
ICT Project Manager

MTV finland.

About MTV

MTV Oy is Finland’s leading commercial TV company: the home of phenomena, topics of conversation, stars, and content.

MTV’s media family includes the MTV Katsomo streaming service (, MTV Katsomo app), the free TV channels MTV3, MTV Sub, and MTV Ava, the multi-channel current news broadcast MTV Uutiset and C More’s pay TV channels and the content of the streaming service.

TaaS – Technology as a Service 

TaaS is our all-in-one technology service package designed to cover your media businesses’ technology needs comprehensively. Focus on your core business and development, let us take care of the rest.